marketing mind...consistently observing trends, feeding my passion for learning, exposing my creativity and lifestyle with a dash of quirkiness while continuously asking the question, “Is there a better and unique approach to...?” is how I have lived my life and career for as long as I can remember. An example goes as far back as high school, as a Fremont Featherette, drafting a letter to Nike Corporation requesting a "sponsorship" of sorts, for our team that trained in their timeless Cortez style shoe.

real life experience...my interest in advertising became piqued during a college internship and while modeling for Helen of Troy. Drawn to the creativity taking place behind the scenes, I began integrating myself into the art direction of photo shoots and rubbing elbows with creative directors, photographers and graphic designers—studying the composite drawings from my shoots and asking questions about initial concepts and overall advertising strategies. While on location, I decided to leave the University where I majored in marketing, to relocate and study advertising and graphic design. Up until this point, my experience has been solely in advertising, design, marketing and brand building for technology companies and non-profit organizations, but has now expanded to personal branding for individuals wanting to find, market and live their passion as their career.

creativity in action...working hands-on making and creating, I was introduced to like minded, self-made individuals that work hard to follow their dreams and make their passion their profit. A perfect example of this type of partnership is my "special thanks" to In Her Image Photography who helped me see myself in a whole new light. Through their eyes and creative vision, with these images, I can truly appreciate who I have become and will continually grow to be...

“All that matters is how you see yourself.” – Stan Lee

how i can help "kick it" into gear...

design.

design reflects YOUR unique image. Creating pieces that are aligned with the message and target audience is a critical factor when developing your visuals.

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brand.

THE most important thing to look at when approaching brand and brand collateral development is visual and message consistency throughout. Always.

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lifestyle.

when presenting your brand, you display a sense of "lifestyle" illustrating who you are and who you want to target—staying aware of trends in your industry is KEY to everything created.

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