Dreyer's / Edy's

Worked with a PR firm to develop a group of HTML email blasts to promote the new Dibs mini ice cream treats and the custom designed Dibs mini ice cream truck. Illustrated a version of the spec car for temporary placement, while the rendering and car specifications were being finalized. Separate emails were created to target a variety of industries including: automotive, food, entertainment and lifestyle, and were pitched to media sources across the country where the car would be on display serving up the Dibs mini treats.