visual marketing specialist
GED Attorneys at Law
Initial marketing strategy, logo design, branding and messaging development for GED Attorneys at Law. This included collateral creation, building signage, and marketing materials which carried the brand and company “image” throughout.
The next step in branding was the website redesign based on the new look and feel. This included front-end UI direction and management of the web development team for Joomla implementation. Messaging and web content writing focused on the differentiators of the law firm, including the personalized service and client support each lawyer provides. Copy and page layout involved a SEO strategy to increase the www.gedlaw.com web presence on search engines, and by implementing a content management system (CMS), traffic was tripled.